Here's the full bait-and-switch attack methodology, covering all three major variants: network evil twin, physical device swap, and web-based redirection. This is a guide on how to perform a "Bait and Switch" attack.

Rogue APs are the most reliable wireless attack vector in corporate pentesting. Clients trust what they know, and they'll connect to an AP broadcasting the SSID they're looking for. Here's the full operational guide on hacking with rogue access points (APs).